Introducing email triggers on pass purchases

I'm excited to share with you a new, powerful feature we've released this week: The ability to set multiple custom emails on pass purchases! With this new feature, our customers can do things like:

  • Set up a drip welcome email campaign for people who purchase an intro pass
  • Send instructions for a retreat your planning, when people purchase a pass to the retreat
  • Give people instructions for where to meet you on the beach for your SUP yoga classes
  • Remind people about the benefits of your memberships when they purchase a non-membership pass.

As an individual feature it's a quite simple concept: when people purchase a pass, you can send them a custom email, or a group of custom emails, set to a time delay of your choosing. But as the above list shows, there are a number of different uses for this feature. 

How to set it up

To start using this new triggers feature, simply create a new pass, or edit an existing pass. On that page you'll see the option of adding a trigger to a pass:

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If you want to add another email, simply choose to add another trigger, and write that email...

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And if you want another email, well you get it. :)


Once you've added triggers to a pass, you can easily see what passes have triggers on them by way of the little lightning bolt that will now appear next to the pass name.

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This new feature is available on any plan with the retention center enabled and is available at no extra cost for people already on those plans. We're excited about this extra bit of power we're able to put into the hands of our customers, and we hope you like this as much as we do!